Inspired by the history of Chinese traditional tea Pu'er, a team of designers in Korea created a brand, You Already Know.
‘Life' as a main theme, the campaign tells a story of how its product makes the life of a girl shine in her ordinary day, reflecting the pure and organic feeling of the brand.
Click here for the video
Photography: Knu Kim
Art Direction: Knu Kim
Video: Jaime Venegas
Stylist: Amira Kassar
Model: Selina Feduchi